Qualitative Market Research
Adding flavor, rationale and depth beyond the 10 point scale – Level 7 can help round out your understanding, thus bringing deeper insights and solutions to the table.
Explaining the ‘Why?’
Now that’s something I didn’t expect at all.
Where quantitative research is perfect for counting heads, qualitative research can provide insights that bring to light ideas you may not have thought about before. The a-ha‘s. Level 7’s qualitative research team will provide you with a look into what your customers’ experiences are truly like, why they behave the way they do, and how their attitudes and opinions are formed.
Where the most important question isn’t “How many?” but instead “Why?”
How we explore personal experiences to arrive at true marketing insights…
Ethnographies/observation research
Focus groups (virtual and traditional)
Telephone In-depth interviews
In-home Interviews
In-home product placements
Online bulletin boards
Ideation workshops