Branding Market Research
Develop a brand and a story that connects with customers, prospects, and stakeholders in a truly unique way.
Understanding how to get there is half the battle
Research methodologies aside, branding doesn’t require a prescriptive ‘system’. It requires an agnostic, modular approach – not one size fits all. Building your brand should be a well thought-out process of asking the right questions to the right people.
What are the right questions?
What does the market look like today and how does your brand differentiate itself from the rest?
What can we stand for and live by?
What influences our customers, prospects, clients, and stakeholders and makes them tick?
Value propositions don’t just happen; they are usually the result of a discovery process that considers the entire context in which the branding campaign functions. Level 7 Market Research employs tools and techniques designed to help clients create branding strategies that work. Our discovery process is an efficient, collaborative, comprehensive, and proven methodology that has been applied to many industries both within the business-to-business and consumer sectors.
How we uncover your brand essence…
Attitude and usage research
Concept testing
Brand audits
Testing of communications tools, including advertising, print materials, and websites
You say you have workshops eh? Tell me more …