Branding Workshops

Brands aren’t simply a logo or a tagline. They’re an experience. They’re a culmination of encounters with your products, your services, your marketing, and your presence. Level 7 Market Research offers a range of workshops that have been specially created to assist and support the development and growth of your brand. We will work with you to design a brand workshop with one or a combination of activities that best fits your needs. 

How we uncover your brand essence…

Anthology

Using images, phrases, and brands, Level 7 walks your team through profiling exercises to get you thinking projectively, using visual stimuli. Your team is divided into three to four groups and assigned the task of profiling competitors, customers, or prospects, and potentially even product sets.

Fusion

Through our Fusion module, Level 7 professionals will work with your team in a structured brainstorming session. Using existing brands and companies, we will explore over a dozen different brand positioning tactics and the elements of your brand that resonate for each. Your team will then rank each idea across several different variables, ultimately creating strong threads that can be used for effective messaging and positioning.

Persona Workshop

Level 7 Market Research has a very robust persona development workshop that we will custom fit for your needs. Beyond simply identifying and clarifying your assumptions of segments, specific demographics, and the percent of business and influence of each in the buying cycle, Level 7 has developed several modules that we can apply to this workshop.

• Persona Quadrants – In a structured session, we will work with your team to define your individual personas in a number of areas (Demographics; Wants, Needs, Goals, and Motivations; Pain Points and Barriers; Key Questions we need to answer).

• Spectrum Profiling – Plotting personas across various spectrums, customized for your brand and your customers.

• “What would they say?” – Quoting exercises where we will explore what each persona would say about your brand - or about your competitor.

• Create your Elevator speech – You have 15 seconds. Sell your brand to this persona.

• Mapping commonalities – We examine where personas’ wants and goals occur and where they crossover or coincide. What, if anything is missing that you need to tell them? What are the eye-openers? Where are the blind spots?

Customer Journeys

This module looks at how various prospects would approach your brand during the buying cycle and where they would interact with it. Structured mapping and gap analysis looks at how your customers and stakeholders interact at each step of the journey, what could improve that interaction, and where advocacy begins. This module will provide your team with a better understanding of how prospects will interact with your brand and identify where the gaps in communication are.

Tactics and Brand Assessment

This exercise looks at how your brand creates significance, engagement, and confidence based on your current set of tactics and your aspirational goals of connecting prospects with your brand. The exercise allows us to uncover any messaging gaps that you may have with your prospects and explore how to engage multiple stakeholders, both internally or externally.

In the Tactics and Brand Assessment module, the group will participate in a structured brainstorming session to explore existing challenges, assets, and opportunity areas, and set priorities on tactics and development options.

Success Definition

The premise of this module is “what does success look like?” Level 7 moderators will facilitate and tease out these stories through a variety of different activities. They could be explored through customer success stories, outcome-related successes, experience-related successes, or even thoughts about where you want to take the brand next. The goal is to move prospects from a point of inactivity - towards discovery and ultimately advocacy.

These are a mere sampling of the tools in our toolbox. We may use any number or combination of methods and techniques to delve into your brand’s essence and get your marketing going in the right direction. And no, you probably don’t need them all. We will work with you to design the workshop that best fits your needs.

Fo’ shizzle.