Kathleen Costello
My history
I’ve been practicing user experience research in some form or another for over 35 years. I began my career conducting usability/user interface studies and quickly branched out to user panels, product placements, ethnographic studies, in-depth interviews, focus groups, and more. My experience applying qualitative methods and techniques extends to a variety of verticals including transportation, healthcare, technology, construction, and others, and has allowed me to talk with people in almost every age bracket – from teens to seniors.
What I love about research
My passion for qualitative research stems from a genuine curiosity about why people think and behave the way they do. I love speaking with individuals as well as groups and have literally talked with thousands of people in my career as a researcher. Every conversation is a personal quest to learn everything I can about the topic at hand.
I’ve had many memorable interviews during my career. Like the time the family dog jumped into my car and refused to exit. Or the time I stepped way too hard on a pet chinchilla that blended in beautifully with the carpet (it survived). I’ve had a few that were frightening, some that were humorous, and others deeply moving. Experiences like these fuel my passion for qualitative research and keep me looking forward to the next project.
Things I Love to Do
I’m really into backyard birding. I love to rise with the sun, grab my coffee and binoculars, and wait for the action to begin. There is so much drama to be witnessed if you take the time to observe it!
I also really enjoy participating in Fantasy Football. Yes, as a qualitative researcher I can love (maybe “appreciate” is a better word) stats too. Not only does it make watching the games a little more interesting but I love the idea of competing based on how I select my team and manage my players.
