Qualitative Market ResearchUncovering the unique
Now that’s something I didn’t expect at all.
Where quantitative research is perfect for counting heads, qualitative market research provides insights that show you what you didn’t think of before. The a-ha‘s. Level 7’s qualitative research team provides you a look into what your customers’ experiences are truly like, why they behave the way they do, and how their attitudes and opinions are formed.
Where the most important question isn’t “How many?” but instead “Why?”
How we uncover the anecdotal to create true marketing insights…
- Ethnographies/observation research
- Focus groups (online and traditional)
- In-depth interviews
- In-home Interviews
- In-home product placements
- Mall and store intercepts
- Online bulletin boards
- Ideation workshops
- Message development and testing
- Need/gap analysis