This is My Story
I’ve worked in research for over 14 years and the past 8 have been focused on marketing communications research for advertising agency clients and the agency itself. I started in quantitative research and eventually found the right opportunity that would allow me to do it all – quantitative, qualitative and everything in-between. Over the years I’ve worked on brands that are focused on a variety of audiences from Moms to Physicians to Contractors.
What I love about research
Branding research is the most exciting and at times the most challenging – especially for B2B. I love digging to find all of the relevant data: customer insight, market intelligence, management perspective and linking it together in a way that uncovers a true brand story. I’m a believer of using a mix of research methods to get the most complete picture.
My favorite part is revealing the brand choices to a client and seeing them nod their heads in agreement that we’ve captured the best features and emotions of their brand… it just hits home. And that’s why I do this – I love using my skills and experience to help others and make them the hero to their clients.
I always wanted to play football since my dad was a coach, mom was not a fan (big surprise). My first chance to play as an adult was when I learned of Women’s rugby in Rochester, NY and joined the Renegades. I loved the competition and it got me in the best shape of my life. And finally a chance at a full contact sport – and that’s the real deal, no helmets. I made a fabulous impression when meeting my future in-laws for the first time with a nice shiner.