EngagementTapping the social network
According to a 2013 Nielsen study, 84% of consumers trust in the recommendations of friends (or even strangers).
More and more, defining a brand or advertising campaign is less in the control of the brands themselves, and instead in the hands of the public at large. Your message and sentiment and tone is driven by a growing voice of connected consumers and across an ever changing landscape of social media outlets.
That’s why Level 7 Market Research has a robust social listening methodology to assess and measure customer engagement across social media outlets. And we know all social channels are not created equally and their effects on your campaigns and interactions with your targets can vary widely.
And more so, it’s what they say and how they say it. At Level 7, we not only measure hits, likes, and retweets – we pay close attention to content and sentiment to help you avoid pitfalls and capitalize on opportunities.