Differentiation

What are the other guys doing?

Keep your friends close but your enemies closer.

- Michael Corleone, crime lord

In an ever crowded and fragmented market, gathering an understanding of what your competitors are doing and what they’re saying is vital.

  • How does your brand or product look different than your competitors?

  • What is the white space that others haven’t filled?

  • Who are the aspirational competitors that you want to emulate?

  • Who are your fast followers?

That’s why at Level 7 Market Research, our team believes that you can never know too much about your competitors. Through a number of different techniques, Level 7 examines your competitive set and uncovers how they go to market through competitive marketing materials analysis, market sizing, and brand mapping. The end result is a comprehensive and clear look at the competition so you can set your marketing strategies to stand out from the crowd.